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Marketing and Communication Director (Sports)

2.5-3万/月

Activation Group 查看所有职位

上海-徐汇区  |  10年以上经验  |  本科  |  招1人  |  03-08发布  |  英语精通

五险一金补充医疗保险员工旅游年终奖金餐饮补贴通讯补贴弹性工作定期体检

职位信息


MAIN PURPOSE AND JOB SCOPE


The position will play a critical role in contributing to ACTIVATION SPORTS continued business success by planning and promoting the TOUR DE FRANCE BRAND (TDF) and LALIGA CLUB (LC) in China.

Reporting directly to General Manger of Sports division,he/she will lead team to focus on promoting and protecting TDF&LC brand image, leading the communication regarding Marketing and creative, digital venture, channel development, working closely with cross-function teams and IP owner.

In addition, the HEAD OF MARKETING&COUMMUNICATION needs to be a progressive, creative and social story-teller to represent and promote brands to partners, media and followers.



KEY ACCOUNTABILITIES

Required Knowledge, Skills and Abilities

· Minimum 10 years working experience and 3 years people management experience, in brand/Marcom communications and Sports media related field preferred;

· Good English and Chinese language skills required;

· Excellent at copywriting;

· Rich and proven experience in brand promotion;

· Good media relation and familiar with various communications channels, esp. new media;

· Strong interpersonal and communication skills (clearly, timely and concisely, both orally and in written);



COMPETENCIES MOST CRITICAL TO THIS JOB

· Passionate about the brand. Positive attitude and fit in ACTIVATION culture;

· Able to communicate and coordinate with various people;

· Able to lead team and projects, and have strong sense of team spirit to work in a cross-function environment;

· Able to deliver the content on time and on schedule, esp on social media channels (WeChat, Weibo, Douyin);

· Creative thinking and constantly seeking new ways and new approaches;

· Hands-on and proactively to produce quality results and able to move things forward to achieve results; Responsibilities and essential jab functions include, but are not limited to the following:



PLANNING AND MESSAGING DEVELOPMENT

· Identifies brand communications needs and opportunities;

· Develops communication strategy and integrated communication calendar/plans to promote the TDF&LC brand image, in collaboration with OPERATION / PROJECT&ENGINEERING / CREATIVE TEAM and leads PR&Digital agencies;

· To be the ‘communications subject matter expert’ providing indepth brand and communications counsel, knowledge and support in assigned projects;

· Create and curate brand/promotion content that can be applied across all platforms to amplify the TDF&LC brand purpose and reason for being in local market;


Operational and Implementation Requirements

· Create quality and locally-relevant written and visual content to elevate the TDF&LC brand reputation for external and internal channels;

· To review materials from internal functional teams to ensure 100% brand consistency and compliance;

· Work closely with relevant cross-functional team to ensure a two-way communication in the organization including leadership,management,supporting and business partners;

· Lead the relevant issues/crisis in collaboration with function teams;

· Manage budgets to ensure effective spending and accountability to media and partners;

· Takes accountability and continuously seeks and uses feedback from others to improve;

· Well planned and detailed oriented;


联系方式

上班地址:柳州路399号甲上海恒地仓国际大厦8楼

地图

公司信息

As the preferential partner for luxury and premium brands, ACTIVATION GROUP provides integrated marketing solutions for many high-end, luxury brands by the house of professional, expertise team.
ACTIVATION GROUP has offices in Shanghai, Beijing, Hong Kong and Singapore to best support our clients' daily business needs and to help them build a strong presence in the marketplace in Greater China and Asia Pacific region, with our comprehensive solutions in event, PR, digital and sports & entertainment marketing and branding/advertising Services.
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公司信息

外资(非欧美)

150-500人

公关/市场推广/会展 广告

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