Marketing Analytics Specialist化妆品市场分析专家

• Assist the Commercial head in formulating and delivering effective sales and marketing strategies and plan to achieve business objectives;

• Conduct customers/channel/category mapping, develop knowledge base of the targeted market in terms of commercial expectations, brand positions, consumer intelligence, competitor landscape, with focus on China’s market and customers;

• Under the guidance of the Head of Product Marketing and Analystic

• To develop market landscape, gap analysis, category reviews and market presentations with regular market search and study on China’s beauty market, future trends and competition;
• To track and forecast trends, and analyse in the data collected to provide account management team with thorough reports and recommendations;
• To collect and analyse data regarding customer perferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand and provide customerized solutions, and;
• To plan and execute of marketing activities and plan.

• May assign to handle some adhoc marketing campaigns and projects

职位要求：

• Bachelor degree in Marketing, Business Administration and Communications or related disciplines

• At least 3 years of  brand marketing experience, customer marketing, preferably in beauty & cosmetics industry

• Experience in gathering customer insights, market data and analysis, global/regional trends and innovatives, with focus on beauty and cosmetic categories is highly preferable.

• Skills in building local understanding, marketing plans, monitoring and implementing solution

• Good presentation skills with ability to show complex quantitative and qualitative information in a clear and visually appealing and compelling way

• Team player, resourceful and able to collaborate closely with cross-functional stakeholders

• Excellent verbal and written communication and presentation skills in English and Chinese.

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