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In conjunction with our member organisation, University of Glasgow, CBBC is currently looking to recruit a candidate for the following position, which will be based in Shanghai. This candidate will be the International Officer for University of Glasgow.

International Officer, University of Glasgow

Location: Shanghai

Package: Competitive salary range between RMB 12,000 – RMB 15,000 /month based on matched qualification and experiences

Department/Division: External Relations

Faculty/Division of aims: University Services

Reporting to: Regional Manager, China

Job Purpose:

Working from a base in Shanghai, the post holder will be working as part of the International Recruitment and Partnerships team and part of the larger External Relations Directorate at the University of Glasgow. The role will report to the Regional Manager (China) (RMC) based in Beijing and work with the RMC, Head of International Recruitment (HoIR) and the Senior International Officer East Asia (SIOEA) based in Glasgow, in meeting institutional and College targets in relation to the University’s international recruitment strategy and key performance indicators (KPIs).

Although the post will be primarily focussed on activity in China, the post holder may also be required to assist with recruitment activities across East Asia and involving different international markets.

Main Duties:

  • To act as first point of contact for student enquiries, applicants, schools, agents and other stakeholders of the University in China and East Asia. Respond swiftly and effectively to all enquiries, and maintain excellent customer relations at all times. To take ownership of the management of enquiries that have been referred due to their complex nature. To lead on enquiries related to undergraduate studies.

  • To represent and promote the University to stakeholders at both online and offline education exhibitions, fairs, conferences, webinars and other recruitment events in China and East Asia. Travel across China will be required, and across East Asia when necessary.

  • To develop and maintain excellent relationships with high schools in the region, particularly international schools. To attend school fairs and webinars, manage school newsletters, and provide standard presentations to a range of audiences, including potential students, parents, and school counsellors.

  • To assist in maintaining the University’s agency network in China through regular visits to agency offices to give presentations, train agency staff, interview prospective students and attend recruitment fairs; to assist the RMC on all aspects of agent management including feeding into evaluation of agent performance and developing materials.

  • To assist in maintaining the University’s partner network in China, including making logistical arrangements for, and accompanying UofG staff on, visits; giving presentations to prospective students; and acting as a point of contact for general enquiries. To assist the University with expanding that partner network in China, as required, including undertaking market intelligence and due diligence.

  • To plan and implement online and offline conversion activities in a timely manner across the region including social media, digital media campaigns, and partner and agent networks.

  • To assist the RMC and the Communications Office to monitor Chinese social media channels, answer relevant enquiries, and contribute content for promoting the University in China.

  • To contribute to market research for China and East Asia, including semester reports, contributing to Market Assessments and fortnightly briefings, providing regular statistical and trend analysis, and horizon scanning for this region, identifying highly sought-after programmes.

  • To assist with logistical arrangements for the RMC’s recruitment visits within China; and to co-ordinate visits to China by relevant members of University of Glasgow staff.

  • To maintain, update, and create where necessary, overseas recruitment databases. To produce and analyse data for presentation and reporting purposes. To support informed decision making and the International Recruitment Strategies for China and East Asia.

  • To assist in the scholarship selection process by identifying Highly Qualified Applicants in line with published criteria. To liaise with the Glasgow-based Scholarship Officer to ensure awards are made and accepted on a regular basis, aiding conversion.

  • To deputise for the RMC and SIOEA when required and carry out other duties as deemed appropriate by the HoIR and/or the Director of International Recruitment and Partnerships.


You will be working as part of the International Recruitment & Partnerships team which is part of the External relations directorate. This team, of over 180 staff is responsible for attracting the very best students from across the UK and the world to our undergraduate and postgraduate courses. The team generates over £150 million in international tuition fee income for the University of Glasgow through their recruitment activities. This post sits within the International Recruitment & Partnerships Team and this team is responsible for meeting the challenging international student targets of 11,000 students by 2026. It is also responsible for playing a major part in the University’s Internationalisation strategy and helping develop a network of partners across the world and working closely with external facilitators such as agents and government ministries.

You will be expected to liaise with all levels of academic and administrative personnel, including senior University management, on a regular basis and produce timely reports.

Knowledge, Skills and Experience

Knowledge – Essential

? Degree level education in an English-speaking country

? Up to date knowledge of education systems and government policy in China

? Up to date knowledge of the UK Higher Education system and application systems (e.g., UCAS)

? Some knowledge of broader external market environment

Knowledge – Desirable

? Degree level education in the UK

? Possess an understanding of the University of Glasgow

? In-depth knowledge of the University’s degree programmes and research strengths

Skills – Essential

? Working knowledge of databases, PowerPoint, Excel, Word and web-based research

? Excellent Communication and Interpersonal Skills

? Excellent analytic and problem-solving skills

? The ability to multi-task and discretion at all times

? A customer-focussed approach to work

? The ability to work as part of a team

? Excellent time management, administrative and organisational skills

? Self-motivation and flexibility, able to work under own direction and initiative, and to a tight schedule

? Excellent Presentation skills

? Excellent English language


? Experience of market research

Experience – Essential

? At least 3 year’s experience with the above qualifications or evidence of progression and development gained through 4+ years relevant work experience

? Experience in a customer-facing role

? Experience of managing and processing data

? Experience of giving presentations


? Experience of working in an Educational recruitment/marketing office

? Experience of working with international students and/or staff

? Experience of looking after budgets

Job Features

Planning and Organising

? Planning for recruitment visits within China and overseas including travel and appointment schedules

? Planning and organising a large workload proficiently and effectively covering various projects and completing them within specific deadlines

? The ability to adapt and change plans at short notice according to unanticipated circumstances

? Planning appropriate visit schedules for inward visitors to the University, and University visitors to China, to ensure goals of visitors and University staff are achieved.

? Ensuring follow-up work to overseas recruitment visits is carried out in a timely manner

Decision Making

? Responding appropriately to enquiries from potential students, schools, overseas agents and partner institutions.

? Assessment of student qualifications to agreed entry standards and recommending offers in a timely manner where appropriate

? Use judgement and initiative in addressing and resolving any arising issues in the absence of the RMC.

Internal/External Relationships

? Liaising with a wide range of people including: departmental colleagues; Schools and Colleges; service department staff; current and prospective students; external organisations such as embassies and sponsors; partner institutions; alumni; sponsors and the University’s agent and school network

Problem Solving

? First point of contact for a wide range of enquiries

? Act as mediator between educational agents, schools and academic & administrative colleagues

? Respond to queries/problems arising in the absence of the RMC / HoIR / SIOEA, where decisions are required to be made in a correct and professional manner.

Benefits and conditions of employment

CBBC offer competitive packages which include basic gross salary, social insurance (CBBC cover both employee and company contributions), medical insurance, and generous leave entitlement.

The gross annual package for this position is RMB 156K– RMB 195K with annual pro rata leave entitlement of 22-days for Chinese nationals.

Interested candidates are invited to send a letter explaining how your personality and experience meet our requirements and an indication of your current salary and expected salary together with detailed CV through 51 Channel. Please use “University of Glasgow – Candidate Name” as the subject of the email.

We regret that only short listed candidates will be notified and that applicants who fail to provide a cover letter and use wrong subject of email will not be considered.

The closing date for applications is 14th March, 2021.

Telephone enquiries and personal visits will NOT be accepted.


The China-Britain Business Council (CBBC) is the leading organisation helping UK companies of all sizes and sectors, whether new entrants or established operations. CBBC has worked with China for over 60 years and our team has extensive experience of doing business there. We offer practical in-market assistance, services, industry initiatives and a membership programme delivering access, market intelligence, seminars, and networking through our network of 13 locations in China and 11 in the UK.

CBBC works closely with a range of partners across the UK and China, including the UK Department for International Trade (DIT). For more information about us, please visit our website at www.cbbc.org.

For more information about us, please visit our website .