品牌名称中的“AMI”即是法语的“朋友”， 就如现实中私人衣橱不断丰富的过程一样，AMI 每一季的成衣除了精裁风格的锥形长裤、利落的纽扣衬衫等品牌经典款之外，总会见到各式各样的新颖设计，在日常百搭款与随性街头风之间寻得平衡。
AMI was founded by Alexandre mattiussi in 2011, aiming to create a stylish brand, breaking the boundaries between leisure and fashion.
The meaning of "AMI" is the "friend" in French. Just like the process of enriching private closets in reality, AMI's ready-to-wear in each season, in addition to the classic brand styles such as fine cut tapered trousers and neat button shirts, will always see a variety of novel designs to find a balance between the versatile daily style and casual street style.
AMI has six boutiques in Paris, Tokyo, London, and Hong Kong and is sold through more than 300 retailers worldwide.