Sr. Brand Manager高级品牌经理

Duties and Responsibilities

职责

1. Design and carry out Mannings China in store brand campaigns to achieve sales growth leveraging with different platform promotion and events;

2. Manage Mannings China wemedia by leverage agency’s resources on KOL to increase traffic, conversion, and brand favorability;

3. Independently handle the annual PR plan, relationship build up with various kinds of media, in charge of celebrity plan execution and explore the new potential PR opportunity for the brand;

4. Collaboration cross different function such as Merchant/Operation/Finance;

5. Manage team to drive the performance.

Qualifications

任职资格要求

1. Bachelor degree and/or above;

2. At least 6+ marketing function working experience and lead team 3-4 subordinate;

3. Proven working experience as brand manager or associate brand manager;

4. Drive for results and leaderships skills;

5. Excellent understanding of the full marketing mix;

6. Highly creative with ability to think out of box;

7. Experience in identifying target audiences and devising campaigns that engage, inform and motivate;

8. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;

9. Strong analytical skills and data-driven thinking;

10. Advanced communication and interpersonal skills;

11. Up-to-date with latest trends and marketing best practices;

12. Comfortable working with numbers, metrics and spreadsheets;

13. Excellent command of the English Language.

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