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Sr. Brand Manager高级品牌经理

2-3.5万/月

广东万宁连锁商业有限公司 查看所有职位

广州-越秀区  |  10年以上经验  |  本科  |  招1人  |  12-12发布  |  英语熟练

五险一金 补充医疗保险 专业培训 定期体检 周末双休 带薪年假 商业保险 年底双薪

职位信息

Duties and Responsibilities

职责

1. Design and carry out Mannings China in store brand campaigns to achieve sales growth leveraging with different platform promotion and events;

2. Manage Mannings China wemedia by leverage agency’s resources on KOL to increase traffic, conversion, and brand favorability;

3. Independently handle the annual PR plan, relationship build up with various kinds of media, in charge of celebrity plan execution and explore the new potential PR opportunity for the brand;

4. Collaboration cross different function such as Merchant/Operation/Finance;

5. Manage team to drive the performance.


Qualifications

任职资格要求

1. Bachelor degree and/or above;

2. At least 6+ marketing function working experience and lead team 3-4 subordinate;

3. Proven working experience as brand manager or associate brand manager;

4. Drive for results and leaderships skills;

5. Excellent understanding of the full marketing mix;

6. Highly creative with ability to think out of box;

7. Experience in identifying target audiences and devising campaigns that engage, inform and motivate;

8. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;

9. Strong analytical skills and data-driven thinking;

10. Advanced communication and interpersonal skills;

11. Up-to-date with latest trends and marketing best practices;

12. Comfortable working with numbers, metrics and spreadsheets;

13. Excellent command of the English Language.

联系方式

上班地址:越华路185号机械大厦主楼2楼

地图

公司信息

万宁品牌起源于1972年,彼时两位香港药剂师开了三家健与美的药店,并为店铺取名“萬寧”。经过几年的成功经营,1976年泛亚洲领先的零售集团牛奶公司购入了51%万宁的股 份。万宁成为了牛奶集团的一员,并专注于为顾客提供健与美的产品,致力于成为专业的健与美的零售企业,全面照顾社会大众的健与美的需要。经过数十载的发展,香港万宁凭借 着完善的店内服务和一应俱全的产品屡获殊荣, 连续十几年获选为全港No.1 顾客最爱品牌
2004 年,万宁进入中国内地市场,在广州开设首家新店,此后在国内的开拓逐步扩展,如今万宁中国的线下门店已覆盖33个城市,为国内众多的消费者提供丰富的健与美的产品和 服务。万宁商品涵盖五大品类:护肤、彩妆、健康、母婴和个人护理,部分门店更设有由药剂师、美容顾问及保健顾问提供的免费咨询服务。
多年以来万宁以正品保证,贴心服务,健与美行业的专业知识,赢得中国顾客信赖。数字时代来临之际,万宁开启全渠道经营模式,除拓展线下门店还开设天猫,京东旗舰店和微信 微商城,满足顾客多购物场景需求。随着中国消费者的消费能力提升、消费需求的升级,以及中国海关有利的跨境购政策推出,2015年万宁在天猫国际开设了万宁官方海外旗舰店, 开启了万宁香港跨境购的正规网上通路。2017年万宁中国打通了线上与线下万宁万友卡会员购物积分的通路,线上线下购物均可积分,并享受优惠。
万宁,源自香港,深耕中国!万宁致力于成为你信赖的品牌,承诺持续不断地为你提供全面健与美的个性化产品和体验,并成为你最好的朋友,成就最好的你。
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