Duties and Responsibilities
职责
1. Design and carry out Mannings China in store brand campaigns to achieve sales growth leveraging with different platform promotion and events;
2. Manage Mannings China wemedia by leverage agency’s resources on KOL to increase traffic, conversion, and brand favorability;
3. Independently handle the annual PR plan, relationship build up with various kinds of media, in charge of celebrity plan execution and explore the new potential PR opportunity for the brand;
4. Collaboration cross different function such as Merchant/Operation/Finance;
5. Manage team to drive the performance.
Qualifications
任职资格要求
1. Bachelor degree and/or above;
2. At least 6+ marketing function working experience and lead team 3-4 subordinate;
3. Proven working experience as brand manager or associate brand manager;
4. Drive for results and leaderships skills;
5. Excellent understanding of the full marketing mix;
6. Highly creative with ability to think out of box;
7. Experience in identifying target audiences and devising campaigns that engage, inform and motivate;
8. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;
9. Strong analytical skills and data-driven thinking;
10. Advanced communication and interpersonal skills;
11. Up-to-date with latest trends and marketing best practices;
12. Comfortable working with numbers, metrics and spreadsheets;
13. Excellent command of the English Language.
职能类别:
产品/品牌经理
市场/营销/拓展经理
关键字:
品牌活动
品牌形象
品牌美誉