Dyson is a global technology company with a unique philosophy, led by James Dyson. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.
Driven by frustration, James invented the first bagless vacuum cleaner, but being first wasn’t easy. His competitors were giants and didn’t let him past without a fight. It took 5,127 prototypes and 15 years of perseverance before James finally launched the Dyson DC01. Within 18 months it became the best-selling cleaner in the UK.
Today, Dyson marries innovative technology, researched in its own high technology and secret laboratories, with leading-edge design to produce products that work better. The process from initial idea to finished Dyson machine encompasses multiple RDD locations in the UK and South East Asia. Thousands of engineers instead of one man. Acres of engineering laboratories instead of a backyard coach house. And at a speed incomparable to Dyson’s origin.
Dyson files hundreds of patents per year, invests millions in research at leading universities around the world, and has a pipeline of technology stretching 25 years into the future. But it remains family owned, plotting its own path, not bowing to shareholders or reporting to the stock exchange. All this means more investment in risky, exciting, varied and surprising products for the future.
The mission remains the same; to solve problems that others ignore with exciting new ideas that turn convention on its head. To lead the way, transforming every category entered with radical and iconic re-inventions of everyday devices, setting the benchmark for others to follow.
Dyson products sell in 71 countries, and it employs almost 6,000 people globally, one third of whom are engineers and scientists. 1,100 people are based at the HQ and Research and Development centre located in Malmesbury, Wiltshire, UK. Another thousand bring Dyson’s machines into existence, working on production and operations based in Malaysia.
The face of Dyson is changing rapidly. Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth around the world.
Dyson’s world leading robotics and electronics research programmes and increasing research into noise cancelling acoustic technologies are setting it up to enter new categories with genuinely better technology which disrupts industries.
By engineering new and better technology, Dyson is growing rapidly. The US is its biggest market, followed by Japan where it is now the market leader in floorcare (quite an achievement for a non-Japanese company). Asia, and especially China, are major engines of current and future growth.
All this change and growth is underpinned by continuity. James Dyson remains Chairman and Chief Engineer and his son Jake has recently joined to continue advancing the core lighting technology he has developed over the past ten years. The focus on solving engineering problems is the same as it was when the company started twenty two years ago, but the ambitions are greater than ever.