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Social Media Specialist

1-1.5万/月

路易达孚(中国)贸易有限责任公司 查看所有职位

上海  |  3-4年经验  |  本科  |  招1人  |  07-15发布

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职位信息

ESSENTIAL DUTIES OF THE JOB

  • Work closely with Regional Corporate Communication Manager, global digital communication team and local business segments to ensure social media strategies are aligned with LDC positioning and messaging
  • Develop and manage North Asia’s corporate social media calendar (WeChat, LinkedIn, etc], guided by Regional Corporate Communication Manager and global digital team, respecting internal review and validation processes
  • Generate social media content, including copy writing, translation of global social media content and compelling visuals
  • Collaborate with product brand teams to advise and ensure alignment with corporate messaging/positioning of their online social initiatives, to support strategic product brands
  • Track performance through monitoring and analysis of social post performance on a daily basis and implement agreed changes and/or reactions
  • Work with social media agency to:
    • Generate some social media content, in line with budget and needs (e.g. using other technologies for content or special projects)
    • Ensure meaningful analytics
    • Gain strategic advice
  • Design and execute campaigns that align with corporate communication initiatives/campaigns (e.g. UN world days, key publication launches, business milestones)
  • Identify top performing posts and make recommendations on future content
  • Promote the social media content to relevant audiences, seeking to gain followers and enable a meaningful reader experience
  • Work with global digital communication team to actively manage/update content asset library
  • Generate monthly reporting
  • Identify and propose appropriate social media channels, as appropriate
  • Contribute to the content development of other LDC-owned digital channels (e.g. LDC website)
  • Contribute to update Communications asset library

COMPETENCIES/SKILLS REQUIRED

  • Excellent verbal and written communication skills in both Chinese and English
  • Experience of social media account management (Wechat, Weibo, LinkedIn, in particular), and knowledge of international social media environment (Twitter, Facebook, Youtube, etc)
  • Proven ability to create highly impactful and engaging written and visual content for a company /brand (preferably a global company)
  • Experience of social media monitoring and analytics and tools
  • Proficiency with MS Word, Excel, Adobe Creative Suit (particularly PhotoShop, Illustrator, Premiere Pros/Movie maker). SharePoint and CMS a plus.
  • A team player who brings projects to fruition.

EDUCATION/EXPERIENCE

Must

  • A degree-level education in communications or PR, eventually English Literature or related fields
  • 3 - 4 years of related work experience in social media management
  • CET 6 or above.

Preferred

  • Passion for social media and content
  • Experience with multi-national enterprises
  • Ability to prioritize multiple tasks and meet deadlines, with flexibility in light of changing events
  • Ability to analyze data, draw conclusions and explain/present these with a clear rationale
  • An enthusiastic, self-starting team player with a can-do attitude; results-oriented and committed.
  • Proven project management, communication and presentation skills
  • Ability to learn quickly and work under tight deadlines in a fast-paced, high pressure environment.
  • Ability to interact and work with a broad range of people from different cultures and backgrounds


职能类别:媒介专员

联系方式

上班地址:浦东新区晶耀前滩Crystal Plaza

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公司信息

         路易达孚(Louis Dreyfus Company),全球四大粮商之一,成立于1851年,总部设于瑞士日内瓦, 是一家领先的农产品销售和加工的全球性集团公司,其业务遍及全球并拥有广泛的资产覆盖网络,能够安全、负责、可靠地向全世界的客户提供产品和服务。经167多年来的稳步发展,我们的多元化活动贯穿了整个价值链,从农场到餐桌,拥有广泛的经营范围(事业部)。我们的经营组合包括油菜籽、谷物、大米、货运、金融、咖啡、棉花、糖、果蔬汁和乳制品。
路易达孚的业务遍及全世界100多个国家,并在北京、布宜诺斯艾利斯、巴黎、日内瓦、圣保罗、新加坡、美国维尔顿(康涅狄格州)和孟菲斯(田纳西州)等设立了办事机构。到今天为止,全球雇员总数超过21000。 2017年净销售额达430亿美元,在2018年财富世界五百强中位列第173位。
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