作为立足于新生活方式的多品牌集合平台，旗下拥有时装品牌ZUCZUG、环保品牌klee klee 、运动品牌An Ko Rau、配件品牌extra one、设计师个人品牌WHM，及同名集合零售品牌ZUCZUG、买手店in the park。
ZUCZUG was founded in 2002 in Shanghai with its Chinese name "Su Ran", literally "plainness".
As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion,4M36, klee klee for environment-friendliness, An Ko Rau for sports, extra one for accessories, the designer's brand WHM and the ZUCZUG retailing brand.
Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music and public welfare, etc.
ZUCZUG upholds the value of "plainness" and takes "life and imagination" as its basic concept. Ordinary people in real life have always been the image of its brand's collections.